If you're going to pursue a vision or a dream, it helps to have a system!

There are a multitude of approaches out there:
ten steps to this, seven steps to that...

...but we felt that at the core of any development process, things
could be simpler. We felt there could be as few as FOUR steps.

As we looked at existing models, one that came close was the "OODA Loop",
developed by a US Air Force Colonel, and used to this day in military training.